Digital Marketing

Become a Expert & Specialization in Digital Marketing
100% Placement Assistance | 1000+ Hiring Partners
4.5/5
12547 Learners Enrolled
Number of hours
Who Need This Training?

Fresher’s / Experienced / Diploma / Graduate /Post-Graduate in any Stream.

Course Duration
Duration

450 Hrs (2hrs/Day 12 Months, 4hrs/Day 6 Months or 8hrs/Day 3 Months).

Course Fee Details

₹ 25,000 /-

Course Outline

  • What is Digital Marketing
  • Marketing v/s Sales
  • Marketing Mix and 4 Ps
  • Inbound vs Outbound Marketing
  • Content Marketing
  • Understanding Traffic
  • Understanding Leads
  • Strategic Flow for Marketing Activities
  • Profiles and Pages
  • Business Categories
  • Getting Assets Ready
  • Creating Facebook Pages
  • Page Info and Settings
  • Facebook Page Custom URL
  • Invite Page Likes
  • Featured Video
  • Pin Post and Highlights
  • Scheduling Posts
  • Facebook Events
  • Reply and Message
  • Facebook Insights Reports
  • Competitor’s Facebook Page
  • Ban User on Facebook Page
  • Connect with Twitter
  • WWW
  • Domains
  • Buying a Domain
  • Website Language & Technology
  • Core Objective of Website and Flow
  • One Page Website
  • Strategic Design of Home Page
  • Strategic Design of Products & Services Page
  • Strategic Design of Pricing Page
  • Portfolio, Gallery and Contact Us Page
  • Call to Action (Real Engagement Happens)
  • Designing Other Pages
  • SEO Overview
  • Google Analytics Tracking Code
  • Website Auditing
  • Designing WordPress Website
  • Facebook Business Manager
  • People, Pages and Roles
  • Ad Accounts Configurations
  • Ad Agencies and Assigning
  • Shared Login for FB Business A/c
  • Power Editor – Most Advance
  • Email Targeting on Facebook
  • Facebook Offers
  • CTA on Page
  • Posts for Location
  • Save Time with Third Party Tools
  • Case Studies
  • Practical Examples
  • Organic v/s Paid
  • Defining Ad Objective
  • Performance Matrix
  • Ad Components
  • Designing Creative Image
  • Facebook Ad Structure
  • Setting Up Facebook Ad Account
  • Create Ad – Targeting
  • Create Ad – Budgeting
  • Create Ad – Creative
  • Content and CTA
  • Boosting Page Posts
  • Page Promotion
  • Video Promotion
  • Similar Ads and Audiences
  • Tracking Pixels Code
  • Remarketing – Website Visitors
  • Custom Audiences – Look Alike
  • Custom Audience – Saved Group
  • Managing and Editing Ads
  • Ad Reports and Ad Insights
  • Billing and Account
  • Understanding AdWords
  • Google Ad Types
  • Pricing Models
  • PPC Cost Formula
  • Ad Page Rank
  • Billing and Payments
  • AdWords User Interface
  • Keyword Planning
  • Keywords Control
  • Creating Ad Campaigns
  • Creating Text Ads
  • Creating Ad Groups
  • Bidding Strategy for CPC
  • Practical Examples
  • PPC, CPM, CPA
  • Other Measuring Tools
  • Bidding Strategy on Location
  • Bidding Strategy on Schedule
  • Bidding Strategy on Devices
  • Conversion Tracking Code
  • Designing Image Ads
  • Creating Animated Ads
  • Examples on Animated Ads
  • Creating Video Ads
  • YouTube Video Promotion
  • Hi-Jack Competitor’s Video Audience
  • Practical Examples
  • Video Flow
  • Google Pages for YouTube Channel
  • Verify Channel
  • Webmaster Tool & Adding Asset
  • Associated Website Linking
  • Custom Channel URL
  • Channel ART
  • Channel Links
  • Channel Keywords
  • Branding Watermark
  • Featured Contents on Channel
  • Channel Main Trailer
  • Uploading Videos
  • Uploading Defaults
  • Creator Library
  • Practical Examples
  • Remarketing Strategies
  • Remarketing Rules
  • Remarketing Tracking Code
  • Linking Google Analytics
  • Designing Remarketing Images
  • Shared Budget
  • GWD Software
  • Channel Navigation
  • Video Thumbnail
  • CTA and Annotation
  • CTA and Extron
  • CTA and Cards for Mobile
  • Redirect Traffic to Website
  • Post Upload Enhancements
  • Live Broadcasting
  • Managing Playlists
  • Managing Comments
  • Managing Messages
  • Monetization with AdSense
  • Paid YouTube Channel
  • Channel Analytics
  • Real Time Analytics
  • How to make videos
  • Camera Angles
  • Setting up Lightings
  • Shooting Techniques
  • Editing Videos
  • Editing Audio
  • Background Music
  • White Board Animation
  • Publishing HD Videos
  • On Hands Training on Video
  • Editing Software
  • Practical Examples
  • Creating Animated Contents
  • Email Machine & The Strategy
  • Email Frequency
  • Why People Don’t Buy
  • The Fuel & Value
  • Triggers in Email using 4Ps
  • Sequence of Email Triggers
  • Email Example & Topic
  • Email Example & Intro
  • Email Example & Product
  • Email Example – Secondary Value
  • Email Example – Fear
  • Email Example & Regret
  • Email Example & Ask for Sales
  • Email Example & Reinforcement
  • Email Example & Offers Announcements
  • Email Example & Urgency
  • Email Example & Cross Sales
  • Email Example & Re-Engagement
  • Email Example & Buyer vs Consumer
  • Email Software and Tools
  • Importing Email Lists
  • Planning Email Campaign
  • Email Templates and Designs
  • Sending HTML Email Campaigns
  • Web Forms Lead Importing
  • Integrating Landing Page Forms
  • Campaign Reports and Insights
  • Segmentation Strategy
  • Segmentation Lists
  • Auto-Responder Series
  • Triggering Auto & Responder Emails
  • Auto Responder Actions
  • Marketing Automation Tools
  • Email Campaigns
  • Email Autoresponder
  • SMS Autoresponder
  • Creating Landing Page
  • Landing Page CTA
  • Lead Generation Strategy
  • Capturing Leads from Sources
  • Website Widgets
  • Lead and List Management
  • CRM Integration
  • Sales Integration
  • Products Integration
  • Business Reporting
  • Lead Source Link Building
  • Lead Tracking Features
  • Web Hooks and Connectors
  • Complete Automation Strategy
  • eCommerce Business
  • Planning eCommerce Website
  • Product Placements
  • Product Grouping
  • Promoting eCommerce Website
  • Remarketing Products
  • Understanding Coupon System
  • Appointing Affiliates for Products
  • Cross/Up/Down Selling
  • Payment Gateway in India
  • Application and Documentation
  • Collecting Online Payment
  • Web Store using Payment Gateway
  • Web Fronts using Payment Gateway
  • Invoice Payments through Emails
  • SMS Invoice Payments
  • Integrating Payment Gateway
  • Payment Links and its Promotion
  • Affiliates for Payment Links
  • Re-Marketing Flow
  • Email Re-Marketing Strategy
  • Segmentation Re-Marketing Strategy
  • Facebook Re-Marketing
  • Google AdWords Re-Marketing
  • Marketing Machine Bucket Filling
  • Dynamic Re-Marketing for eCommerce
  • Pixeling and Tracking Cycle
  • Video Re-Marketing
  • Custom Audience Re-Marketing
  • Engagement Re-Marketing

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