Digital Marketing Fundamentals

Become a Expert & Specialization in Digital Marketing
100% Placement Assistance | 1000+ Hiring Partners
4.5/5
12547 Learners Enrolled

Program Fees

Limited Time - Hurry up!

₹5000.00

Need guidance?

Talk to our experts 24/7 on 9844441203

Need guidance?

Talk to our experts 24/7 on 9844441203

Key Features of Cloud & Security Admin

Core Java Certification Course
50 Hrs of online training
Full Stack Web Development Certification Course
LIVE mentoring & Doubt clarification sessions
Cisco CCNA Certification Course
100+ lab assignments
Core Java Certification Course
25 Hrs aptitude and logical reasoning
Full Stack Web Development Certification Course
Interview preparation & Placement assistance

100% Money Back Guarantee

No questions asked refund*
Drop an email on refund@rooman.net within 7 days of the batch start date.
Digital Marketing Fundamentals

Course Outline

  • What is Digital Marketing
  • Marketing v/s Sales
  • Marketing Mix and 4 Ps
  • Inbound vs Outbound Marketing
  • Content Marketing
  • Understanding Traffic
  • Understanding Leads
  • Strategic Flow for Marketing Activities
  • Profiles and Pages
  • Business Categories
  • Getting Assets Ready
  • Creating Facebook Pages
  • Page Info and Settings
  • Facebook Page Custom URL
  • Invite Page Likes
  • Featured Video
  • Pin Post and Highlights
  • Scheduling Posts
  • Facebook Events
  • Reply and Message
  • Facebook Insights Reports
  • Competitor’s Facebook Page
  • Ban User on Facebook Page
  • Connect with Twitter
  • WWW
  • Domains
  • Buying a Domain
  • Website Language & Technology
  • Core Objective of Website and Flow
  • One Page Website
  • Strategic Design of Home Page
  • Strategic Design of Products & Services Page
  • Strategic Design of Pricing Page
  • Portfolio, Gallery and Contact Us Page
  • Call to Action (Real Engagement Happens)
  • Designing Other Pages
  • SEO Overview
  • Google Analytics Tracking Code
  • Website Auditing
  • Designing WordPress Website
  • Facebook Business Manager
  • People, Pages and Roles
  • Ad Accounts Configurations
  • Ad Agencies and Assigning
  • Shared Login for FB Business A/c
  • Power Editor – Most Advance
  • Email Targeting on Facebook
  • Facebook Offers
  • CTA on Page
  • Posts for Location
  • Save Time with Third Party Tools
  • Case Studies
  • Practical Examples
  • Organic v/s Paid
  • Defining Ad Objective
  • Performance Matrix
  • Ad Components
  • Designing Creative Image
  • Facebook Ad Structure
  • Setting Up Facebook Ad Account
  • Create Ad – Targeting
  • Create Ad – Budgeting
  • Create Ad – Creative
  • Content and CTA
  • Boosting Page Posts
  • Page Promotion
  • Video Promotion
  • Similar Ads and Audiences
  • Tracking Pixels Code
  • Remarketing – Website Visitors
  • Custom Audiences – Look Alike
  • Custom Audience – Saved Group
  • Managing and Editing Ads
  • Ad Reports and Ad Insights
  • Billing and Account
  • Understanding AdWords
  • Google Ad Types
  • Pricing Models
  • PPC Cost Formula
  • Ad Page Rank
  • Billing and Payments
  • AdWords User Interface
  • Keyword Planning
  • Keywords Control
  • Creating Ad Campaigns
  • Creating Text Ads
  • Creating Ad Groups
  • Bidding Strategy for CPC
  • Practical Examples
  • PPC, CPM, CPA
  • Other Measuring Tools
  • Bidding Strategy on Location
  • Bidding Strategy on Schedule
  • Bidding Strategy on Devices
  • Conversion Tracking Code
  • Designing Image Ads
  • Creating Animated Ads
  • Examples on Animated Ads
  • Creating Video Ads
  • YouTube Video Promotion
  • Hi-Jack Competitor’s Video Audience
  • Practical Examples
  • Video Flow
  • Google Pages for YouTube Channel
  • Verify Channel
  • Webmaster Tool & Adding Asset
  • Associated Website Linking
  • Custom Channel URL
  • Channel ART
  • Channel Links
  • Channel Keywords
  • Branding Watermark
  • Featured Contents on Channel
  • Channel Main Trailer
  • Uploading Videos
  • Uploading Defaults
  • Creator Library
  • Practical Examples
  • Remarketing Strategies
  • Remarketing Rules
  • Remarketing Tracking Code
  • Linking Google Analytics
  • Designing Remarketing Images
  • Shared Budget
  • GWD Software
  • Channel Navigation
  • Video Thumbnail
  • CTA and Annotation
  • CTA and Extron
  • CTA and Cards for Mobile
  • Redirect Traffic to Website
  • Post Upload Enhancements
  • Live Broadcasting
  • Managing Playlists
  • Managing Comments
  • Managing Messages
  • Monetization with AdSense
  • Paid YouTube Channel
  • Channel Analytics
  • Real Time Analytics
  • How to make videos
  • Camera Angles
  • Setting up Lightings
  • Shooting Techniques
  • Editing Videos
  • Editing Audio
  • Background Music
  • White Board Animation
  • Publishing HD Videos
  • On Hands Training on Video
  • Editing Software
  • Practical Examples
  • Creating Animated Contents
  • Email Machine & The Strategy
  • Email Frequency
  • Why People Don’t Buy
  • The Fuel & Value
  • Triggers in Email using 4Ps
  • Sequence of Email Triggers
  • Email Example & Topic
  • Email Example & Intro
  • Email Example & Product
  • Email Example – Secondary Value
  • Email Example – Fear
  • Email Example & Regret
  • Email Example & Ask for Sales
  • Email Example & Reinforcement
  • Email Example & Offers Announcements
  • Email Example & Urgency
  • Email Example & Cross Sales
  • Email Example & Re-Engagement
  • Email Example & Buyer vs Consumer
  • Email Software and Tools
  • Importing Email Lists
  • Planning Email Campaign
  • Email Templates and Designs
  • Sending HTML Email Campaigns
  • Web Forms Lead Importing
  • Integrating Landing Page Forms
  • Campaign Reports and Insights
  • Segmentation Strategy
  • Segmentation Lists
  • Auto-Responder Series
  • Triggering Auto & Responder Emails
  • Auto Responder Actions
  • Marketing Automation Tools
  • Email Campaigns
  • Email Autoresponder
  • SMS Autoresponder
  • Creating Landing Page
  • Landing Page CTA
  • Lead Generation Strategy
  • Capturing Leads from Sources
  • Website Widgets
  • Lead and List Management
  • CRM Integration
  • Sales Integration
  • Products Integration
  • Business Reporting
  • Lead Source Link Building
  • Lead Tracking Features
  • Web Hooks and Connectors
  • Complete Automation Strategy
  • eCommerce Business
  • Planning eCommerce Website
  • Product Placements
  • Product Grouping
  • Promoting eCommerce Website
  • Remarketing Products
  • Understanding Coupon System
  • Appointing Affiliates for Products
  • Cross/Up/Down Selling
  • Payment Gateway in India
  • Application and Documentation
  • Collecting Online Payment
  • Web Store using Payment Gateway
  • Web Fronts using Payment Gateway
  • Invoice Payments through Emails
  • SMS Invoice Payments
  • Integrating Payment Gateway
  • Payment Links and its Promotion
  • Affiliates for Payment Links
  • Re-Marketing Flow
  • Email Re-Marketing Strategy
  • Segmentation Re-Marketing Strategy
  • Facebook Re-Marketing
  • Google AdWords Re-Marketing
  • Marketing Machine Bucket Filling
  • Dynamic Re-Marketing for eCommerce
  • Pixeling and Tracking Cycle
  • Video Re-Marketing
  • Custom Audience Re-Marketing
  • Engagement Re-Marketing

Request more information?

If you have any questions, please don't hesitate to ask, fill the enquiry form or call 9019002622

Send Enquiry
Enquire Now
Form fields marked with a red asterisk * are required.

Supporting Enterprises Around the Globe

Our programs are designed to give you the skills you need to be successful in your career.
MNC Companies

GET IN TOUCH WITH OUR EXPERTS

Let us know your areas of interest so that we can serve you better.

*Refund Policy For Online Courses

At Rooman, we value the trust of our students immensely. If you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
To claim a refund, kindly follow the below procedure:

  1. Drop an email on refund@rooman.net with a subject “Online course refund | Course name”. (Please do not forget to send it from the registered email id)
  2. Give a valid reason for the refund. [for our internal purpose only]
  3. Ensure that the email is received within seven days of batch start date. [Example: if batch starts on 28 th Oct’20, you should send the refund email on or before 04th Nov’20 midnight]
  4. Refund amount calculation: 100% refund of what you have paid.
  5. Refund will be processed within 10 working days of receiving the refund email.
Scroll to Top